Winning the Grand Prix could just not be quite enough to change an evolving company image if you're making consumer friendly products. Perhaps you were making a lot of sporty or performance cars, light weight high HP engines and sporty chassis and gearboxes prior to the war.Īnd now, while racing has become a new passion for your business, are you also focusing your R&D on cheaper economy cars, designing more of those components and cars than before?Īre your sporty components and cars getting long in the tooth, even though you have a fancy and winning new prototype that is awesome but will never sell? Image has to do with the vehicles and components you are developing and selling.
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